From this humble beginning…

From this humble beginning, I hope to bring you along for the ride of building a new American chocolate company. We’ll talk and show chocolate, but also other things of importance in building a company, like finance, daily operations, etc. There will be no PR spin, as I am the founder and this is not written by marketers. And unlike many blog-chronicled startups, we’re doing this the way 99.99% of entrepreneurs do - with no venture money or outside investors. So while I intend to provide some interesting gastronomic insight, I’d also like to discuss issues that help you in your work and life.

Thanks for taking a look. I’ll try to post at least a few times per week. Glad to have you along!

Dan

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